Very rarely do we get the chance to highlight genuine efforts at reviving industries long considered un-economic.

But in Namau in Tailevu, that's exactly what is happening.

An industry that has been dormant for over three decades is now being revived, thanks to a unique partnership between the people of Namau and a Swedish group, keen on developing the potential cocoa.

Reaching its height in the 1980's, the cocoa industry like many other sectors, have since suffered a steady decline.

Here in Namau in Tailevu, they have other ideas Tevita Niuvou is pioneering efforts to revive the cocoa industry.

A 30 odd year old cocoa farm planted by his forefathers with close to 25,000 cocoa trees is now being given a new lease of life.

Not waiting for help, they have taken their destiny into their own hands.

Instead of exporting raw cocoa beans for overseas manufacturing, they are doing it themselves, adding value in the process.

What started out as an exchange programme with a group of Swedish tourists has now developed into an economic proposition.

For an agricultural commodity whose past importance is clearly reflected in the special place it bears on our national emblem Namau is proud to be part of its revival.

All this might appear rudimentary, but it’s a start.

Coco Bello, a Swedish group that has hooked up with Namau hopes to forge more than just a economic link.

There is even the slight hint of what could eventually become a new form of agro-tourism.

USP lecturer in Entrepreneurship Carol Frodey believes their are important lessons to be learnt here where organic cocoa farming can also tap into premium niche markets.

Agneta Saedan who runs her own hand made chocolate factory in Sweden is confident Namau can teach a thing or two about capitalizing on their natural resources.

At a time when every effort is being made to boost exports, here in Namau the first steps in trying to achieve that are already happening.

A cottage industry now is already proving to be a major revenue source.

Trying to make sure they get their lions share of a product which up until now was confined to this symbolic status,  could soon see the people of Namau prove that, in their case at least, money does grow on trees.